Digital marketing internship

1) In SEO, if two pages on your site are targeting the same keyword and competing in SERPs, what’s the best long-term solution?

Add more internal links between them

Add more backlinks to both pages

Use canonical tags or consolidate into one page

Change only the meta description

2) Google Ads Quality Score is mainly influenced by which combination

CPC bid, Budget, and Ad frequency

Ad spend, Targeting, and Competition

CTR, Social shares, and Backlinks

CTR, Ad relevance, and Landing page experience

3) In email marketing, if open rates are high but CTR is low, what does it indicate?

Deliverability issues

Poor audience segmentation

Email body content/CTA is weak

Subject line is misleading or over-optimized

4) If your Facebook Ads have high impressions but extremely low Reach, what’s the likely reason?

Weak creative design

Ad fatigue from frequency

Narrow audience targeting

Budget too low

5) In SEO, which factor has the strongest long-term impact

Meta description

Backlinks

Paid ads

Social shares

6) Explain the difference in 2 lines: Retargeting vs Remarketing.

7) Name 2 AI tools for email marketing personalisation and what they do.

8) Write a sample prompt you would give ChatGPT to generate ad copies for a B2B SaaS campaign.

9) Which one free tool would you use to analyse competitor keywords for SEO?

10) We are running ABM for CEOs of logistics firms in India. Which ad platform is best and why?

11) You have ₹30,000 for Meta Ads for an MBA college. Which 2 objectives do you select and why?

12) A client wants to rank on Google in 3 months. They ask for 10 keywords in one blog. What do you suggest?

13) Imagine you have to prepare a weekly social media report using AI. Which tool/approach do you use?

14) Why is personalisation important in ABM?

15) Client insists, “AI can replace all digital marketers.” Give 1 counter argument in 2 lines.

Your Digital advertising partner